Blog
Guides to search and AI visibility.
Every guide answers its question in the first paragraph, cites its sources with dates, and says what we do not know. Written by the founders from client work and from running the same playbook on this site.
Latest guides
How to check whether ChatGPT recommends your brand (a 30-minute method)
A 30-minute method to check whether ChatGPT mentions, cites or recommends your brand: real buyer prompts, a scoring table and a crawler check.
llms.txt: what it is, who reads it, and whether it matters in 2026
llms.txt is a Markdown map of your site for AI systems. Google says it does not affect AI visibility. What it is, who reads it, and whether to add it.
What is Answer Engine Optimization (AEO)? Definition and examples
Answer Engine Optimization (AEO) explained: what answer engines do with your page, how it differs from SEO, and how to measure it.
What is Generative Engine Optimization (GEO)? Origin and what works
GEO, defined plainly: where the term came from, how it differs from SEO and AEO, how AI engines pick sources, and which tactics have evidence behind them.
Also useful
Reference pages we keep current.
Glossary
The terms from SEO, AEO and GEO defined in one paragraph each, with sources, so you and your team argue about the work rather than the words.
The audit checklist
The exact checklist we run on every site, in public. Run it yourself, or use it to check what your current agency is doing.
Client Zero
Our own site's rankings, AI mentions and leads, published monthly from launch. The playbook, applied to ourselves, in the open.
Next step
Want to know where your brand shows up in AI answers?
Request the free visibility check. Ten buyer questions, four engines, two working days.