Pricing: every package on the page, not after three calls.

Public price guides put Indian SEO between roughly ₹8,000 a month for a freelancer and ₹2,00,000 a month for a large agency, with established mid-sized agencies mostly in the ₹25,000 to ₹75,000 range. WoofRank starts at ₹45,000 a month for the FETCH retainer, with a ₹15,000 one-time audit as the entry point. That places us squarely mid-market.

Because at that price the only thing that can be delivered is an activity report: a few directory submissions, some automated "backlinks" and a PDF nobody reads. Proper SEO needs a person doing technical work, writing content and earning mentions every month, which cannot be bought for the price of a meal. Cheap packages often cost more later, in clean-up.

Because hiding them wastes everyone's time. Published prices filter out mismatches before a call, and they hold us to a standard: if it is not on this page, it is not a fee. Most agencies quote after three calls; we would rather you knew on the first visit.

Yes, and that is why we keep two price lists rather than converting one. Indian clients pay Indian rates in INR. International clients pay USD rates that are still below typical US and UK agency fees, because our costs are lower, not because the work is different. The scope of each package is identical on both lists.

No. India prices are shown before GST, and 18% GST is added and shown separately on every invoice so you can claim input credit. Companies registered outside India are invoiced in USD without GST under the export-of-services rules.

Because the first month is front-loaded: access, audit, keyword and prompt research, tracking setup, baseline capture and the 90-day plan take 20 to 40 hours before recurring work starts. Charging nothing for that would mean either skipping it or hiding it in the monthly rate. If you have bought SNIFF in the last 90 days, the setup fee is waived on FETCH, ALPHA and PACK LEADER.

Start with a one-time SNIFF audit. It gives you a prioritised 90-day plan you can run yourself or with a freelancer, and the free visibility check is open to everyone. We will not take a retainer under the floor, because it cannot be done properly at that price.

Yes. You can move from FETCH to ALPHA at any time, and from ALPHA down to FETCH at the end of the minimum term. Moving to PACK LEADER from any FETCH package is usually the cheapest way to add a second service.

None for SNIFF; it is a one-off. FETCH retainers have a three-month minimum, ALPHA and PACK LEADER six months. After that, month to month with 30 days' notice. Everything we build stays in your name, so leaving is a password change, not a rebuild.

No. Ads management is a flat, published fee. A percentage fee rewards the agency for spending more of your money, which is the wrong incentive. Media spend is paid by you directly to the platforms.

In USD, by card or bank transfer, invoiced on the 1st of the month. We use standard international payment providers; details are on the invoice. No GST is charged on export invoices.

One-time audits: a full refund if you cancel in writing before we have started work (we confirm the start date in writing), 50% if you cancel after work has started but before delivery, none after delivery. Retainer months already delivered are not refunded, but you can end after the minimum term with 30 days' notice. Full details are in the refund and cancellation policy.