SEO services
SEO that gets you found for the searches that turn into revenue.
We fix what stops Google reading your site, build pages around what your buyers actually type, and earn the mentions that make you worth ranking. It is slow at first and compounds later. We report on the searches that become enquiries and orders, not on total traffic.
One-time audit ₹15,000 (USD 300). Retainers from ₹45,000 (USD 900) a month plus a one-time setup fee. Founder-run. Minimum term stated up front.
Who this is for
SEO is the right first move when these are true.
You sell things people search for
Your customers type product names, problems or comparisons into Google before they buy. If they do, a page that ranks keeps bringing customers long after the ad budget for the same click has run out.
You can wait three to six months
SEO is a compounding asset, not a switch. If you need leads next week, start with paid ads and let SEO build behind them. We will tell you which if you are not sure.
You want leads, not a traffic graph
We map every search to a page and every page to an enquiry or order. If a term cannot lead to a customer, we do not chase it, however big the volume looks.
What is included
Six areas of work, done every month.
This is the FETCH retainer. ALPHA does more of each; SNIFF is the audit that tells you which of these matter most for your site.
Technical SEO
Crawlability, indexation, speed, mobile rendering, canonicals, structured data and the log-level checks that show what Google is actually doing with your site. Unglamorous, and usually where the fastest gains are.
Keyword and topic strategy
A map of the language your buyers use, split into research-stage and purchase-stage searches. One page per topic, no two pages fighting for the same term.
Answer-first content
Articles and pages that state the answer in the first 40 words, then earn the click with detail. Written with your team so they are accurate, structured so Google and AI engines can quote them.
On-page and internal linking
Titles written for clicks, headings phrased as real questions, and internal links that pass authority from your strongest pages to the pages that make money.
Links and mentions
Quality referring domains from journalist queries, guest posts, listicles and reclaimed brand mentions. No link farms. Mentions matter for AI visibility too, so this work does double duty.
Measurement
Rank tracking with alerts, weekly Search Console review, and a monthly report that opens with leads and cost per lead. Reviewed over meaningful periods, not one good day.
The process
How an SEO engagement runs.
- 01
Weeks 1 to 2: audit and plan
Full technical crawl, keyword opportunity map, competitor and content-gap analysis, backlink review and an AI visibility baseline. You get a written 90-day plan with priorities and owners.
- 02
Weeks 3 to 6: fix the foundations
Technical blockers first, because nothing else works until Google can crawl, render and index your pages properly. Then on-page work on the pages closest to money.
- 03
Months 2 to 3: build and earn
Answer-first content published to a fixed calendar, internal links rebuilt, first links and mentions earned, Google Business Profile completed if local demand matters to you.
- 04
Month 3 onwards: compound and report
Review what is moving, update pages that are close to ranking, retire what is not working, reinvest in what is. Report on leads by the 5th of every month and agree next month's priorities on a call.
What results look like
Honest timelines, not promises.
Every site starts from a different place, so we give you a written timeline after the audit. These are the general expectations we work to.
| Period | What is usually happening | What you will see in the report |
|---|---|---|
| Month 1 | Technical fixes live, keyword map agreed, first content in production | Baseline: indexation, rankings, leads by channel |
| Months 2 to 3 | Early movement on long-tail and low-competition terms, first links earned | Impressions rising, first new rankings, first organic enquiries on new pages |
| Months 4 to 6 | Commercial terms start to rank, content library compounds, mentions accumulate | Organic leads and cost per lead tracked against paid channels |
| Months 6 to 12 | Rankings hold and widen; pages are refreshed rather than rebuilt | Organic becomes a predictable share of leads and revenue |
Pricing
SEO and AI search packages.
Search and AI visibility are one service line here, because they share the same foundation. India prices exclude GST. Global prices are billed in USD.
SNIFF Audit and 90-day plan
One-time audit for anyone unsure what is wrong. Also the lowest-risk way to try us.
₹15,000$300one-timeDelivered in 7 working days
No ongoing commitment
- Technical audit, 150+ checks (see the checks we run)
- 50-keyword opportunity map with volume and difficulty
- Content-gap analysis against 3 competitors
- Backlink profile review
- AI visibility test: 30 prompts, 3 runs each, across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
- Competitor teardown
- 90-day prioritised action roadmap
FETCH Growth retainer
Monthly retainer for growing brands that want steady organic and AI visibility.
₹45,000$900/monthOne-time setup ₹15,000$300
Minimum 3 months, then month to month with 30 days' notice
- Technical fixes, up to 10 issues a month
- On-page optimisation of 8 pages a month
- 4 articles a month (1,500 words, written and published)
- 50-keyword rank tracking with alerts
- 5 quality backlinks a month
- Internal linking and schema upkeep
- Google Business Profile optimisation and weekly posts, where local demand matters
ALPHA Full search programme
For funded startups and established brands that treat search as a primary channel.
₹95,000$2,000/monthOne-time setup ₹25,000$500
Minimum 6 months, then month to month with 30 days' notice
- Everything in FETCH
- 8 articles + 2 pillar guides a month
- 200-keyword tracking
- 12 quality backlinks a month + digital PR outreach
- Full entity work: Wikidata, Crunchbase, citation-source placement
- 50-prompt AI tracking across 5 engines with competitor share of voice
- CRO testing, 2 tests a month
FAQ
SEO questions we get asked
What does an SEO agency actually do?
It makes your site easy for Google to read, builds pages around the searches your buyers make, earns links and mentions that show the site is worth ranking, and measures which searches turn into customers. At WoofRank that means technical fixes, a keyword map, answer-first content, on-page work, link and mention building, and a monthly report on leads, every month.
Is SEO a monthly service or a one-time job?
Both, in sequence. The one-time part is the audit and the technical fixes; you can buy that alone as SNIFF. The monthly part is content, links, mentions and measurement, which compound over time and stop compounding when they stop. Rankings usually hold for a while after a retainer ends, but competitors keep publishing, so they erode.
Is SEO still worth it now that Google shows AI Overviews?
Yes. Google still sends far more visits than ChatGPT, Perplexity and Gemini combined, and Google's AI features draw on pages that already rank. What has changed is that ranking alone no longer guarantees the click, so we write pages that rank and are clear enough to be quoted. Our AI search service covers the second half.
How long does SEO take to show results?
Early movement usually shows within three to four months, and meaningful, compounding results in six to twelve. Technical fixes can lift a site sooner if something was badly broken. We give you a written timeline for your site after the audit rather than a generic promise.
Do you guarantee rankings?
No, and neither can anyone else; Google says so in its own guidance on hiring an SEO. We guarantee the work: a written plan within ten working days, a founder on every call, a monthly report on leads by the 5th, and everything we build staying in your name.
Do you write the content, or do we?
We write it, working from short interviews with your team so it is accurate. FETCH includes four 1,500-word articles a month, written and published. You review before anything goes live. If you prefer to write in-house, we supply briefs and edit for structure.
How do you build links?
By earning them: answering journalist queries, guest posts on relevant sites, inclusion in listicles, reclaiming brand mentions that were never linked, and publishing original data worth citing. We do not buy links from networks. FETCH targets five quality referring domains a month, ALPHA twelve plus digital PR outreach.
What tools do you use?
Semrush, Google Search Console, GA4, Screaming Frog, Looker Studio and our own scripts. We name them because we would rather you knew than imagined a proprietary platform that does not exist. Tools licensed in your name stay with you.
Can we start with just the audit?
Yes. SNIFF is a one-time audit with a 90-day plan and no ongoing commitment. Run it first to see how we think. If the plan makes sense, continue to FETCH and the setup fee is waived; if it does not, you keep the plan and lose nothing but the audit fee.
Do you handle local SEO and Google Business Profile?
Yes, where local demand matters to your business. FETCH includes a fully completed Google Business Profile with weekly posts and a review-request process. For multi-location businesses we scope location pages separately.
What do you need from us?
Access to Google Search Console, GA4 and your CMS, one named contact with approval authority, feedback within five working days, and thirty minutes a fortnight from someone who knows the product. That is the whole list.
What is not included?
Paid ad management, video production, web development beyond minor fixes and design beyond blog graphics. Each is available as a separate service. Ad spend and third-party tool licences in your own name are always separate.
Next step
See what Google says about you today.
The free visibility check covers your Google presence and your AI presence for ten buyer questions. No call required, back within two working days.