# Cookie Policy | WoofRank

Every cookie woofrank.com can set, who sets it, why, for how long, and how consent works on this site. Analytics never loads until you accept it.

URL: https://www.woofrank.com/cookie-policy/

Home Cookie policy Legal Cookie policy Effective 8 October 2026 · Version 1.0 · Questions: woofrank26@gmail.com In short The site works with no cookies at all. Once we switch analytics on and you accept it, Google Analytics and Microsoft Clarity set a few identifiers so we can see which pages help visitors. Accepting covers analytics only; advertising cookies stay off until we add an advertising choice to the banner. Decline is one click on the same banner, and you can change your mind any time from the footer. 1. What cookies and similar technologies are Cookies are small text files a website stores in your browser. Similar technologies include browser storage (localStorage), pixels (tiny images that record a visit) and tags loaded through Google Tag Manager. Cookies can be first-party (set by woofrank.com) or third-party (set by another company), and session (deleted when you close the browser) or persistent (kept until they expire). 2. Who sets them WoofRank (first-party browser storage for your consent choice and the currency shown on the pricing page). Google (Google Analytics 4, Google Tag Manager, and Google Ads if we run remarketing). Microsoft (Clarity). Meta and LinkedIn, only if we run advertising campaigns with their pixels. Currently enabled: none. Cal.com, only on the booking page when the calendar loads. 3. Categories and the exact cookies Strictly necessary (no consent needed) Name Set by Purpose Type Duration wf_consent WoofRank Stores whether you accepted or declined analytics, with the date Browser storage 12 months, then we ask again wf_currency WoofRank Remembers the currency you chose on the pricing page (set only when you click INR or USD) Browser storage Until cleared __cf_bm Cloudflare Distinguishes people from bots on our hosting network First-party cookie 30 minutes Declining analytics does not remove these; the site cannot work without them. Analytics and performance (only after you accept) Name Set by Purpose Type Duration _ga Google Analytics Distinguishes users First-party 2 years _ga_* Google Analytics Keeps session state for our GA4 property First-party 2 years _clck Microsoft Clarity Clarity user ID and preferences First-party 1 year _clsk Microsoft Clarity Joins page views into one session recording First-party 1 day CLID Microsoft When Clarity first saw this user Third-party 1 year ANONCHK Microsoft Whether the MUID is passed to an advertising ID; always set to 0 Third-party 10 minutes MR Microsoft Whether to refresh MUID Third-party 7 days MUID Microsoft Unique browser ID used by Microsoft for advertising, analytics and operations Third-party 13 months SM Microsoft Syncs MUID across Microsoft domains Third-party Session Clarity records clicks, scrolls, mouse movement and page content to produce heatmaps and session recordings. Form fields and sensitive content are masked before recording. Google Analytics is configured to keep event data for 14 months and never receives your name, email or phone number. Advertising and marketing (only after you accept, and only if we advertise) Name Set by Purpose Type Duration _gcl_au, _gcl_aw, _gcl_gs, _gcl_gb, FPGCLAW Google Ads Store click information so a conversion can be attributed to an ad First-party 90 days IDE Google (doubleclick.net) Ad serving and remarketing Third-party 13 months in the EEA and UK, 24 months elsewhere test_cookie Google (doubleclick.net) Checks whether the browser accepts cookies Third-party 15 minutes DSID Google (doubleclick.net) Ad personalisation for signed-in users Third-party 2 weeks NID Google Preferences and ads Third-party 6 months _fbp Meta Pixel Browser identifier for ad measurement and delivery First-party 90 days _fbc Meta Pixel Stores the click ID from a Meta ad for attribution First-party 90 days li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory LinkedIn Insight Tag Ad measurement and audience matching Third-party Up to 1 year Durations are set by the vendors and may change. Last checked 8 October 2026. Functional Name Set by Purpose Type Duration Cal.com session cookies Cal.com Load the booking calendar on the book-a-call page Third-party Session 4. How consent works on this site Once analytics is switched on, a banner asks every visitor, from anywhere in the world, whether they accept analytics. Nothing in the analytics or advertising categories loads until you click Accept, and Accept covers analytics only: the advertising signals stay denied until we add an advertising choice to the banner. Decline is one click on the same banner, in a button of the same size. Your choice, and the date you made it, are stored in your browser for 12 months, after which we ask again. You can change your mind at any time using the Cookie settings link in the footer, which reopens the banner; if you decline after accepting, the analytics tags stop, their cookies are deleted and the page reloads. We pass your choice to Google through Consent Mode v2 (the signals ad_storage, analytics_storage, ad_user_data and ad_personalization, all set to denied by default) and to Microsoft Clarity through its consent signal. Under India's DPDP Act we treat analytics and advertising cookies as requiring your consent, and we apply the same rule to every visitor. 5. Managing cookies elsewhere You can also block or delete cookies in your browser settings (Chrome, Safari, Firefox and Edge all have a cookies section), opt out of Google's ad personalisation at adssettings.google.com, install the Google Analytics opt-out add-on, adjust Meta ad preferences at facebook.com/adpreferences, use youronlinechoices.eu in the EU or aboutads.info in the US, and manage Microsoft ad settings at account.microsoft.com/privacy/ad-settings. Opting out this way does not remove the strictly necessary items. 6. Where the data goes Google, Microsoft and Meta process cookie data in the United States and the European Union under Standard Contractual Clauses or the EU-US Data Privacy Framework. Their policies: How Google uses information from sites or apps that use our services , the Google Privacy Policy , the Microsoft Privacy Statement , and the Meta Privacy Policy . 7. Do Not Track and Global Privacy Control Because nothing in the analytics or advertising categories loads until you accept, a Do Not Track or Global Privacy Control signal from your browser is respected by default: if you never click Accept, nothing in those categories is set. 8. Changes and contact We update this page whenever the tags on the site change. Questions to woofrank26@gmail.com . Our Grievance Officer and data contact is named in the privacy policy . Next step Questions about any of this? Email a founder. We reply within one working day and we would rather explain than hide behind a policy. Contact us See pricing